Back-to-school season is more than just new schedules and supply shopping—it’s a golden opportunity for dental practices to proactively connect with families, promote preventive care, and inspire healthy habits that can last all year.

Here are 6 practical ways to turn this season into a win for your patients and your practice:

1. Fill Your Schedule Before the Bell Rings – Late summer is the perfect time to encourage:

· Back-to-school check-ups and cleanings

· Sealants and fluoride treatments for cavity prevention

· Orthodontic screenings for growing kids

Pro Tip: Use recall systems, email outreach, and SMS reminders to help families avoid last-minute appointment stress.

2. Make Your Office Kid-Approved – Create a positive experience for your youngest patients with:

· Age-appropriate communication

· Fun giveaways or school-themed prizes

· Comfort items like sunglasses or headphones

Positive childhood dental experiences = lifelong dental confident patients and loyal families leading to more referrals.

3. Streamline School Forms – Help families meet school requirements by:

· Completing dental forms during visits

· Offering digital or printed copies

· Sending reminder texts to parents

This small effort builds goodwill and positions your practice as proactive and family-focused.

4. Reinforce Home Care & Prevention – By reminding families to:

· Pack tooth-friendly snacks and reduce sugary treats

· Reinforce brushing/flossing routines

· Protect smiles with athletic mouthguards

Share professional tips via social media, office flyers, and email newsletters.

5. Highlight Back-to-School on Social Media – Use this seasonal energy to boost engagement:

· Team “first day of school” photos

· Fun facts for kids and parents

· Giveaways (like “Guess the Floss Picks”)

· Short, educational reels or videos

Tip: Quick updates = more visibility and trust.

6. Prioritize Parents, Caregivers & Teachers – Offer flexible VIP appointment slots:

· Early morning or post-school times

· Send out VIP scheduling campaigns like: “You’ve been selected as a VIP (Very Important Patient)! Secure your preferred hygiene appointment today.”

7. Involve Your Team – Build excitement and create memorable patient experiences by:

· Hosting themed uniform days

· Decorating the office with school-themed displays

· Providing “Back-to-School Goodie Bags” with tips and promotions

An engaged team sets the tone for a positive overall patient experience.

Make This Season Count

When your practice leans into the back-to-school season with energy and intention, you create stronger connections with patients and meaningful momentum for your team.

Educate. Engage. Inspire. Start the school year with a smile—and set the tone for lasting oral health.

Support Families, Strengthen Relationships, and Boost Patient Engagement

– Lisa M. Turner, RDH