1 CE CREDIT  •  AGD PACE CE  •  FREE WEBINAR

The $100K Hygiene Gap

Why Busy Hygiene Departments Underproduce, And Where The Money Actually Goes

September 30th 7:30 PM EST

Presented by Mary K. Hughes, RDH 

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Booked. Busy. Payroll through the roof. And insurance would like to dig a little deeper into your pocket, too.

Some of that may be outside your control. But there may be another problem hiding in plain sight:

**your hygiene department may not be  producing what it could.**

Too often, bleeding gets normalized instead of investigated. Periodontal disease gets watched instead of treated. And case acceptance suffers before the conversation even begins, because the clinician has already decided what the patient is going to say.

**A busy hygiene department isn’t necessarily a productive one. Or a healthy one.**

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WHAT YOU’LL LEARN IN THIS 1-HOUR CE WEBINAR

The Three Hygiene Profit Leaks

Mary K. Hughes, RDH, will walk through the three places hygiene revenue and patient care quietly slip, and where to look first in your own practice.

What You're Diagnosing

Are clinical conditions being identified consistently, and are providers aligned on when and how to treat them?

What Patients Understand

Are patients hearing a list of clinical findings, or understanding a health story that actually motivates action?

What The Practice Measures

Are you tracking the numbers that reveal where hygiene capacity, treatment opportunities, and production may be slipping through the cracks?
You’ll also learn how to estimate your own Hygiene Gap and where to look first for opportunities to improve clinical care, patient acceptance, and practice performance.
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**CE Credit Reminder**

To receive CE credit, participants must attend the live webinar, verify attendance through the webinar platform, and complete the post-course evaluation. This complimentary course and continuing education credit are provided by Dental Education Partners.

WHO WE ARE

Dental Education Partners Exists Because Nobody Was Watching The Hygiene Chair Closely Enough

Most practice consulting centers on the doctor’s chair. Hygiene gets whatever attention is left over, even though it’s often the most consistent, most overlooked revenue center in the building.

Mary Hughes built DEP around one idea: standardize how your hygiene team diagnoses, communicates, and tracks its own numbers, and the rest of the practice gets easier too.

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WHY US

You’re Not Getting A Sales Rep. You’re Getting A Practicing RDH.

* Mary teaches from chairside experience, not a script written by someone who’s never sat across from a patient
* Built specifically around hygiene, not general practice management
* AGD PACE-approved continuing education, not a sales pitch disguised as a class
WHAT PRACTICE OWNERS SAY AFTER WORKING WITH MARY

We’ve Been Doing This A While

“Dental Education Partners delivered training for our team that isn’t offered anywhere else. Their training has dramatically changed our team’s ability to influence treatment acceptance.”

**Dr. Steven Wingfield, Wave Dental Professionals**

“When we began using Mary’s hygiene protocols we saw an immediate increase in our hygiene production. She did an amazing job guiding our staff.”

**Randall Shaw, DDS, MS**

“Their industry insight and metrics analysis help guide our clinical direction and training decisions. We cannot say enough about her.”

**Ryan Heroy, BDG Dental Services**

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The $100K Hygiene Gap

September 30th at 7:30PM EST  |  1 CE Credit, AGD PACE CE

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CONTINUING EDUCATION INFORMATION

Course Title: 

The $100K Hygiene Gap: Why Busy Hygiene Departments Underproduce — and Where the Money Actually Goes

Course Description: 

A busy hygiene department is not necessarily a productive—or healthy—one. The money isn’t the mission; it’s the signal. When hygiene performance falls short of its potential, the numbers may reveal something more important underneath: missed disease, inconsistent diagnosis, communication gaps, or patients who don’t fully understand the care they need.

This one-hour live webinar examines three common Hygiene Profit Leaks—what the team diagnoses, what patients understand, and what the practice measures—and shows participants how to use clinical and performance data to identify opportunities to improve patient care, treatment acceptance, and practice performance.

Learning Objectives

At the conclusion of this course, participants will be able to:

  • Identify common clinical, communication, and performance gaps that can contribute to missed patient-care and revenue opportunities.
  • Evaluate the three primary Hygiene Profit Leaks: what the team diagnoses, what patients understand, and what the practice measures.
  • Recognize key hygiene metrics that can reveal opportunities in patient care, treatment acceptance, capacity, and practice performance.
  • Apply a simple exercise to estimate their practice’s Hygiene Gap and identify where to investigate first.

Course Details

Format/Educational Method: Live Webinar / Lecture with Interactive Exercise
CE Hours: 1 CE Hour
AGD Subject Code: 550 – Practice Management and Human Relations
Cost: Complimentary
Intended Audience: Dentists, dental hygienists, office managers, and dental practice leaders
Prerequisites: None
Course Level: Intermediate

Mary K. Hughes, RDH
Mary K. Hughes, RDH, is a dental educator, consultant, and co-founder of Dental Education Partners, specializing in hygiene performance, clinical alignment, patient communication, and practice growth. Drawing on decades of experience in clinical hygiene, education, and dental practice consulting, Mary helps teams connect better patient care with the systems, communication, and performance measures that support sustainable practice success. Her approach keeps patient health at the center while helping teams understand what their numbers may be revealing about opportunities to improve care.

Steven Wingfield, DMD, FAGD
Dr. Steven Wingfield is a practicing general dentist and President & CEO of Wave Dental Professionals, bringing extensive experience in clinical dentistry, practice leadership, and multi-practice operations. A graduate of the University of Louisville School of Dentistry, he completed an Advanced Education in General Dentistry residency through the U.S. Navy and has completed more than 1,400 hours of continuing dental education. As a Fellow of the Academy of General Dentistry, Dr. Wingfield brings a doctor-owner perspective to connecting clinical excellence, team alignment, and sustainable practice performance.

Continuing Education Credit

1 CE Hour

To receive continuing education credit, participants must attend the live webinar, meet attendance verification requirements, and complete the post-course evaluation.

This educational activity is provided by Dental Education Partners™.

Disclosure / Commercial Support

No commercial support has been provided for this educational activity, and there are no relevant financial relationships to disclose.